Build Wealth With Permanent Life Insurance1

Access protection and accumulation with life insurance through our digital marketplace.

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Our Mission - To Bring Permanent Life Insurance Into the Digital Age

By using technology we make it quicker, safer and simpler for you to buy permanent life insurance than ever before.

The White Swan Advantage

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Through America's top insurers we offer products that can help you build wealth and stay protected.

Independent Advice, Custom Plans, Top Insurers

Our platform and experts provide independent advice and have nothing but your best interest at heart when we tailor a personal plan for you.

We partner with america's top insurers

Learn About How We Help You

Our products can be customized depending on who you are and the goals you're trying to achieve.

A Solution You Can Trust, An Experience You’ll Love

Our goal is two-fold: to provide you with the best possible solution for your needs, and to deliver that solution through the smoothest digital experience ever seen for permanent life insurance.

Best of Both Worlds - Digital Simplicity with Human Expertise

Our game-changing process provides a digital experience and allows us to recommend a policy best suited to your needs. Our friendly and knowledgeable experts are available to answer any questions you have - and to help you custom-tailor your solution.

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Commonly Asked Questions

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Our mix of best in class technology with human service is the modern way of buying life insurance, and getting started is easy.

The Future of Life Insurance is Here Get Started Today

1: All growth rates apply to the cash value of permanent life insurance policies, and every dollar spent on insurance premium will not go towards the cash value. Depending on individual preferences policies can be designed with different amounts going towards the cash value, which is explained which is explained in this article . Whole and indexed universal life insurance are not registered investment products and past performance is no guarantee of future results.
2: While the death benefit of a life insurance policy is typically tax free (unless it has been sold to an investor), any withdrawals in the form of dividends or policy loans are only tax free if the policy has been funded according to IRS guidelines (ie. is not a MEC policy), and the policy isn't surrendered (sold back to the insurance company) or lapsed (expired due to lacking payment). White Swan will help you to keep your policy tax efficient.
3: Accessing cash value through policy loans may be done on a tax-free basis under most circumstances. Excessive loaning, lower than expected performance of the policy, and/or increased charges may require you to limit the policy or pay loan interest and/or premium payments to prevent the policy from lapsing.