A Brokerage Platform Providing Access to The Universe of Life Insurance Solutions

White Swan’s platform provides best-interest driven access to any type life insurance solution for individuals and businesses directly, and empowers financial services companies to do the same for their clients, as White Swan Partners.

Digital • Simple • Transparent

Our Mission - To Bring Permanent Life Insurance Into the Digital Age

By using technology we make it quicker, safer and simpler to buy any type of life insurance.

The White Swan Advantage

Learn About Our Products

Through America's top insurers we offer products that can help build wealth and stay protected.

Independent Advice, Custom Plans, Top Insurers

Our platform and experts provide independent advice and have nothing but the client's best interest at heart when we tailor a personal plan.

We partner with america's top insurers


Offer Any Life Solution to Your Clients with Our Plug-and-Play Platform

White Swan's partner platform allows financial advisors, fintechs, and insurance producers to provide their clients with a digital experience for buying and managing life insurance that is unmatched in terms of transparency, flexibility, and simplicity.

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A Solution You Can Trust, An Experience You’ll Love

Our goal is two-fold: to provide clients with the best possible solution for their needs, and to deliver that solution through the smoothest digital experience in the life insurance industry.

Best of Both Worlds - Digital Simplicity with Human Expertise

Our game-changing process provides a digital experience and allows us to recommend a policy best suited to a client's needs. Our friendly and knowledgeable experts are available to answer any questions and to custom-tailor solutions.

Data Security is Our Priority

Our platform is built with high security standards to keep users' data safe through features like 2 factor authentication and accounts.

Commonly Asked Questions

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Our mix of best in class technology with human service is the modern way of buying life insurance, and getting started is easy.

The Future of Life Insurance is Here Get Started Today

1: All growth rates apply to the cash value of permanent life insurance policies, and every dollar spent on insurance premium will not go towards the cash value. Depending on individual preferences policies can be designed with different amounts going towards the cash value, which is explained which is explained in this article . Whole and indexed universal life insurance are not registered investment products and past performance is no guarantee of future results.
2: While the death benefit of a life insurance policy is typically tax free (unless it has been sold to an investor), any withdrawals in the form of dividends or policy loans are only tax free if the policy has been funded according to IRS guidelines (ie. is not a MEC policy), and the policy isn't surrendered (sold back to the insurance company) or lapsed (expired due to lacking payment). White Swan will help you to keep your policy tax efficient.
3: Accessing cash value through policy loans may be done on a tax-free basis under most circumstances. Excessive loaning, lower than expected performance of the policy, and/or increased charges may require you to limit the policy or pay loan interest and/or premium payments to prevent the policy from lapsing.