Unlocking the Power of Life Insurance for a New Generation

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About Us

White Swan is a platform that uses smart technology and experts with decades of experience to bring you a next generation experience of buying permanent life insurance and using it to enrich your life.

Our mission is to help you live a more financially stable life by providing simple digital access to the powerful features of permanent life, such as guarantees against losses, competitive returns, and tax advantages.

We are independent and work with several of the highest rated insurance carriers to bring you the best policies and help you get the most amount of value from them throughout your life.

We distinguish ourselves by blending human expertise with a digital experience that covers the full cycle of using permanent life; from finding the optimal policy, to the quickest application, through monitoring and accessing money from the policy during your life.

Our team

Pontus
Lagerberg

Founder & CEO

Todd
Hawk

CRO

Andrew
Fathman

Head of Digital
Marketing

Andrew
Engler

Senior Insurance
Advisor

Bob
Barry

Senior Financial
Advisor